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I’m a freelance interactive content strategist and copywriter in Austin, TX. See my work here.

I post about whatever geeky stuff interests me. Sometimes I post funny stuff that I make up. About once a week I post videos of my cat Yeti ignoring me. I welcome reader suggestions and feedback. I seldom get any.

Oh, yeah. I’m also the recording artist currently known as ManChildATX.

Entries in signs (3)


National Parks copywriters take the direct approach to crime fighting

From the Why Didn’t We Think of This Before? Dept. comes this excerpt from a sign I snapped in an outhouse on the Bright Angel Trail (photo) at Grand Canyon National Park. Pity the poor stymied vandals!


Copywriting 101: Brevity is the very essence, the soul, one might even say, of wit

Both members of our household independently noticed that there are two unnecessary words on this sign promoting the new Zachary Scott Theatre facility under construction nearby. Here’s what might have happened:

Client: We want a slogan to get people excited about our new facility. We’re having some signs made.

Account exec: Got it.

One week later…

Account exec: Any feedback?
Client: Hmmm, “Expect wonders.” Well, the messaging is right on, but it will look kind of bare for the size we have to work with, don’t you think?
Account exec: Well, our AD will give it the perfect type treatment and layout. It’ll look great.
Client: No, we’re just going to have the sign company do that. The lettering is going to look just like the example I showed you.
Account exec: OK, we’ll work on it.

The next day…

Client: Perfect!


Smartasses loves them some signage

Just two examples of the bajillions you’ll see in Brilliantly smart-ass responses to completely well-meaning signs at Via @HCookAustin.