Downtown living, billboard views

There’s a new multi-use development going up at South First St. and Riverside Dr. It’s called 422 At The Lake. Here’s what the artist’s rendering on their Facebook page looks like:

Pretty nice, huh? OK, not really. And the artist left out everything that isn’t part of this developer’s property. Notably, the artist left out a new high rise directly behind the building. Were it included, it would loom center left in the image above. 

And there’s one other curious thing the artist left out. It’s a structure that has been bordering the southeast corner of this property for many, many years. And I can’t help but think it may affect the desirability of certain units in the complex:

Um, why would you put apartments there? I can’t help but notice that there’s a big billboard in the way. The side view shows just how close they built this new building to the existing billboard:

Ah, progress.