The internets is all about the cutting edge and what’s new, right? Wrong! And especially wrong if you are discussing brand design.
You may not know this, because you may actually have a life, but AirBNB introduced a new logo yesterday. My first thought was, “Huh. New logo.” My second thought was, “Oh, geez, I’m so uncool for not hating this.”
Because a significant number of people spent a significant amount of time on the internets yesterday hating on the new logo. And sure enough, when I checked in, there they were, posting their snarky comments and their clever, acerbic Photoshop manipulations, raising a hew and cry that this new logo is the dumbest thing since, well, the last time a big brand changed its logo.
In short, it is the WORST. THING. EVER.
Nowhere are the lowest aspects of internet cynicism and one-upsmanship more evident than in the certain sectors of the design community. If something new drops, you better not be standing between the haters and the bandwagon or you will get your ass trampled.
So old. So atavistic. Sooooooo predictable.