The lady GSD&M pays to refer business to other agencies

Nice story in the Austin American-Statesman about GSD&M’s Glenda Goehrs, whose job it is to match other Austin ad agencies with accounts that are too small for our burg’s biggest (by far) ad firm. And she’s been doing it for 20 years. 

This goes a long way toward explaining why, from my perspective at least, other agencies in town tend to view GSD&M more as a benevolent big brother, rather than an uncaring Goliath. 

Just another reminder that success in our business is not a zero-sum game. 

Austin American-Statesman: GSD&M employee has an odd job—sending business to others