Woot.com Tools & Garden is having an Arbor Day sale. So in typical Woot.com fashion, they don’t send out an ugly, brutally transactional email telling me to BUY! BUY! BUY!—they send out a beautifully designed parody email that portrays Arbor Day kind of as the tree lovers Valentine’s Day. (Here’s the web version.)
What’s the strategy? Be human, be funny, and pique curiosity. It worked: I clicked.