According to Will Burns at Forbes, CBS refused to air this SodaStream ad because it would piss off Coke and Pepsi, both of which buy a lot of advertising on the network. That’s pretty sucky. Not to mention shortsighted, but, hey, this is network TV we’re talking about.
What I really want to know is what does it take to borrow or create a facsimile of a competitor’s branded beverage truck to use in a commercial that’s unfavorable to their brand? I think both Coke and Pepsi have used representations of each other’s trucks in their ads.
As seen on Daring Fireball.