Jerry Seinfeld gets the Internets

The Times today has a story about Jerry Seinfeld’s web series Comedians in Cars Getting Coffee being picked up by Sony for a second “season.” Something Seinfeld said about the inspiration for the series really struck me:

“Mr. Seinfeld said he was taking ideas that held personal interest and adapting them for the Internet. ‘I thought of all the things I liked,’ he said, which included almost anything about cars, talking with other comics, and coffee in its various forms. He put that together with his observation that all around him ‘people were watching stuff on phones and pads,’ and he concluded, ‘Well, this is stuff I like, and this could be a match.’”

I realize that Jerry Seinfeld is richer than God and is well-positioned to make his own breaks. But he got there for a reason. This Seinfeld profile from the Times Magazine a few weeks ago discusses his relentless drive to keep after his craft, in spite of the fact that he never has to work another day in his life if he doesn’t want to.

The bit from the quote I included above that really impressed me was that Seinfeld observed people engaged with their portable devices and wondered, essentially, “Since I love to create stuff, what can I create that will serve the needs of those people engaged with those new types of devices?”

Contrast this with the dinosaur-style thinking of so many other show biz pros of his generation who have only seen fit to try to preserve the status quo, even as the status quo shrinks into irrelevancy. Too bad there weren’t any Jerry Seinfelds in the music business 10 or 15 years ago. 

The original version of this post called Seinfeld’s web series Comedians Getting Coffee. As corrected above, it’s Comedians in Cars Getting Coffee. Oops.