Ten years ago, no, five years ago, could you have imagined such a smart, funny site from a Microsoft brand, all based on the premise that anyone with a clue hated previous versions of Internet Explorer? I couldn’t. Not only does the site draw you in, it leaves you wanting to know more, rather than telling you more than you want to know. That’s rare for any marketing site, much less from the company that justifiably inspired this. This video is pretty funny, too.
Massive conflict alert: A couple of Microsoft brands (but not IE9) are clients of clients of mine, meaning I have done (and continue to) work for the company, albeit indirectly.