I guess my post about Microsoft’s Scroogled campaign lit a fire under those lazyasses at the New York Times, because a couple of days later they ran this article about Mark Penn. Penn is a longtime political communications pro probably best known for running Hillary Clinton’s 2008 presidential campaign (he resigned when the campaign floundered in its attempts to stop Obama).
Penn is now on staff at Microsoft, where his portfolio includes blunting Google’s dominance in search. The Scroogled campaign is his first salvo.
Dude is notorious for his bare-knuckle tactics. I predict he will create a lot of work for corporate lawyers.