How To Tell If That Online Review Is Fake

 

 

“In the brutal world of online commerce, where a competing product is just a click away, retailers need all the juice they can get to close a sale.
Some exalt themselves by anonymously posting their own laudatory reviews. Now there is an even simpler approach: offering a refund to customers in exchange for a write-up.”

NYT: For $2 a Star, an Online Retailer Gets 5-Star Product Reviews

Too effusive for the product:
“What an incredible delight this nostril hair trimmer has proved to be!”
“These garage door dampeners are a real day brightener!”
“I spontaneously orgasm every time I look at my new trivet!”

So vague it could be for anything:
“This is just an outstanding product. It does what it does—and you know what I’m talking about—very, very well.”
“Wow. Just wow. I mean, hey, wow.”

Similar phrases in otherwise stylistically different reviews:
“The product did an estimable job, in the opinion of this writer. It wiped up spills faster and quicker than a regular mop. Without question, I will recommend this product to those of my acquaintance for whom quality is a paramount concern.”
“This shizz-nit be awesome dawg. It wiped up spills faster and quicker than a regular mop. Da frat house be like mad clean, yo.”
“Esta fregona me satisface mucho. It wiped up spills faster and quicker than a regular mop. Lo recomiendo.”

Claims not credible:
“My hair grew back almost as soon as I applied the product.”
“My hair grew back overnight.”
“Within about two weeks, my hair grew back.”
“After only two bottles, I started noticing some new hair growth.”
“My stubble is definitely more robust since I started using it six months ago.”