My bite at the Apple: on Jobs's departure, iPhone 5's arrival

Jobs

Fanboy-ism is not in my nature. I’ve always tried to stay out of PC vs. Mac debates, even though I personally don’t like using PCs very much. Mostly my ambivalence is based on the fact that I have no rooting interest in either side. Maybe if I owned investments that depended on one platform or the other “winning,” I would care. But I don’t. My success, security and happiness don’t depend on it and I can’t really affect the outcome one way or another, so it’s just not something I choose to waste my time on. 

Macs and PCs are just tools, and some tools are right for some situations and some for others. I have no problem with people using PCs and loving it. Hooray for them. HOWEVER, I have thought a lot about the Mac’s influence and impact on my life, especially during the past year since I’ve started my own business.

My business infrastructure consists of my brain and my Mac. That’s pretty much it. That’s what puts food on my table. The Mac and the software it runs are creativity enablers. Sure, there’s probably nothing I can do on my Mac that I can’t do on a PC. But back in the 80s, the Mac made it easier and less intimidating for me to learn how to use it, and my capabilities have advanced as the platform—hardware, OS and software—has advanced. Because just as I don’t tighten a nut just for the pleasure of using a wrench, I don’t do the kind of work I do just for the pleasure of using a Mac. I use a Mac because I want to make stuff that people need and which I have the skills to make, but which would be much more difficult for me to make any other way.

And it has had a huge positive impact on my life in all kinds of ways. Sometimes I wonder how things would’ve gone for me if I hadn’t had the Mac to channel my creativity into productive output. So, yeah, I’d say Apple products have had an outsized influence on me. And I’d guess that Steve Jobs and his insistence on developing human-centric innovation is more responsible for that than any other single person. So, thanks, Steve. 

iPhone 5 Prediction

In light of the transition at Apple, I started wondering what their next big market disrupter will be. (The iPhone, iPhone 4 and iPad were all market disrupters in my view.) Since the iPhone 5 is rumored to be their next big product launch, it’s the likely candidate. So I wondered what it could possibly do or enable that would be disruptive in the same way its predecessors were. And my money is on the e-wallet.  

I’m predicting that the iPhone 5 will get millions of people in the US used to and comfortable with the idea of exchanging money with their phones. All of the technology exists, but the concept hasn’t taken off in this country yet for a number of reasons. I’m betting that the iPhone 5 will change that. And look for Apple to make massive amounts of money from billions of teeny-tiny transaction fees and build a tough-to-overcome first-to-market dominance. Again.