Smart snow day Facebook ad

Here in the Austin, the lightest dusting of snow or ice causes most offices to shut down. Then thousands of housebound desk jockeys get cabin fever and think, “Well, it might’ve been impossible to drive to work, but I bet I could drive to the mall without too much problem.” Austin retailer Discount Electronics used Facebook’s self-service ad platform to take advantage of this phenomenon last Friday, when a mixture of snow and ice shut down most workplaces, but rising mid-day temperatures quickly cleared the streets. Obviously they were in such a hurry to get the ad up that they screwed up their own phone number, but still. Wonder if it had an impact on foot traffic that day. Sent an inquiry, but haven’t heard back from the company yet.