Here in the Austin, the lightest dusting of snow or ice causes most offices to shut down. Then thousands of housebound desk jockeys get cabin fever and think, “Well, it might’ve been impossible to drive to work, but I bet I could drive to the mall without too much problem.” Austin retailer Discount Electronics used Facebook’s self-service ad platform to take advantage of this phenomenon last Friday, when a mixture of snow and ice shut down most workplaces, but rising mid-day temperatures quickly cleared the streets. Obviously they were in such a hurry to get the ad up that they screwed up their own phone number, but still. Wonder if it had an impact on foot traffic that day. Sent an inquiry, but haven’t heard back from the company yet.
Got a note from Rick Culleton with Discount Electronics: “We had pretty average days as far as sales go and we were happy with that considering the weather and the fact that our Anderson Lane store was without power most of the day. We used a generator to power the POS system and the credit card machines and propane heaters to keep the customers and the fish warm. There were no reports of snowballs being thrown at our employees but I do believe they instigated a snowball fight of their own. I’ve changed the phone number in the ad just in case bad weather returns this season.”