How do you get your little kids to eat something that’s “crazy healthy?” Give it a disgusting name. At least that’s the strategy of the marketers behind Monkey Brains oatmeal and Monkey Bars granola snacks. For what it’s worth, I think the functionality of their website is really nice, although not the online store part, which is pretty pedestrian.
And during my copious research for this post (Google: monkey brains), I discovered that the youth appeal of the monkey brain concept extends beyond food into personal grooming. Another company has a line of tween-targeted Monkey Brains hair care products:
I’d say something’s gotta give on the Monkey Brains brand name front, or we’re going to have kids eating hair gel for breakfast and styling their fauxhawks with oatmeal.