Dear HEB Premium Chunk Light Tuna:
My name is Rich Malley. I’m a freelance advertising copywriter. No, wait, let me finish.
I had some of your eponymous tuna today and it gave me an idea for a way to improve your package, which today (and because of long packaging lead times, for at least another couple of months) looks like this:
And here’s your package after my improvement. See if you can guess what it is:
It’s subtle, but I really think it would help position the product more precisely, consumer tuna sogginess preference-wise. Take this with my compliments, and maybe next time you need some packaged fish copy, you’ll remember who did you a solid.