Malcolm Gladwell: getting someone to click is easier than getting him to lay down in front of a tank

From a pure prose standpoint, Gladwell is such a joy to read. But his predilection for making the abstruse seem obvious and the obvious seem abstruse drives me freaking crazy. This piece, on why social networks don’t foster real political activism, is a case in point. If I have 593 people massed around me listening to everything I say and getting pretty fired up about it, I may have the start of an activist movement. But that’s pretty hard to do. Amassing 593 Facebook friends? Not so hard. 

New Yorker: Why the revolution will not be tweeted